Re: View Media Project for Grade 10 English

Preparation and Background

Before you begin your task

Activity #1 - Class Analysis

View the presentation on critiquing advertisements that your teacher has prepared. As you view the ads consider the following:
  1. What is being sold?
  2. Who is the target audience?
  3. What other underlying messages do each of the ads convey?
  4. What underlying needs are these ads appealing to?
  5. What is interesting about the image?
  6. What proportion of the ad does the image make up?
  7. What is eye catching about this image? What else does it make you think about?
  8. What emotion do you think the designer was trying to evoke?
  9. What is the headline? Where is it located?
  10. What makes the headline memorable?
  11. What emotional impact does the headline have?

Activity #2 - Critique of Print Ads

Individually collect 5 advertisements that you wish to critique in class the following day. Think about the ads that you critiqued with the class. When you are selecting your ads consider both the obvious and subtle messages.

  1. Look for examples that will prompt discussion and be interesting to analyze.
  2. Meet in a group of 3 or 4 to critique the advertisements that you have collected. Use the Critique Questions to help you get started.
  3. Choose the 3 advertisements that have the best visual.
  4. Choose the 3 ads that have the best headlines.
  5. Choose the 3 ads that have the best copy.
  6. Organize the 9 examples on a poster. Include labels and written explanations of the strengths of each example.
  7. Prepare to present your poster in the classroom gallery.

Activity #3 - Adbusters as Social Commentary

  1. In pairs view spoof ads at the Adbuster site.
  2. Examine examples within each of the five categories: fashion, tobacco, alcohol, food and miscellaneous.
  3. For each of these categories describe the intent of the ads in 3 or 4 sentences.